Postcard (Front)
Postcard (Back)
Postcard Mockup
Adobe Illustrator & InDesign, CMYK 9x6” postcard with die-cut interactivity mailable through USPS
Responsible for: Illustration, Layout, Color Palette
This project presented the challenge of combining interactivity with a postcard for an ASPCA campaign (fictional). The postcard features two slits with a die cut image of cat paws for receivers to slide up and down to mimic a cat playing. Die cut holes will be covered up with sticker paper and a free ASPCA sticker on the opposite side. The target audience is adults with children who seek to involve pets in their upbringing.